OVERVIEW OF AUSTRALIA'S CRYSTAL INDUSTRY
Industry Value & Stats
Market Value
$180-220 million AUD
Annual Growth
12.5%
Online Retailers
300-350
Physical Stores
150-200
Avg Purchase
$45 AUD
Crystal Users
32% of Australians
Most Popular Crystals
- Clear Quartz 18%
- Amethyst 15%
- Rose Quartz 12%
- Black Tourmaline 9%
- Citrine 8%
- Selenite 7%
- Labradorite 6%
- Others 25%
How Australians Use Crystals
- Mental wellness 72%
- Spiritual practice 65%
- Home decoration 58%
- Meditation 49%
- Energy clearing 44%
Demographics
Age Distribution
18-35 years: 68%
Other ages: 32%
Ethical Sourcing Concerns
Important: 78%
Not concerned: 22%
Industry Insights
- The industry employs approximately 1,200-1,500 people nationwide
- Growing integration with mainstream wellness practices
- Social media has driven 35% increase in crystal popularity
- 72% of users report positive effects on mental wellbeing
- Increasing demand for locally sourced Australian crystals